{"id":5519,"date":"2019-03-14T17:11:55","date_gmt":"2019-03-14T11:41:55","guid":{"rendered":"https:\/\/vividreal.co.in\/vividreal\/?p=5519"},"modified":"2019-03-14T17:11:55","modified_gmt":"2019-03-14T11:41:55","slug":"seo-decisions-to-be-made-before-website-design-launch","status":"publish","type":"post","link":"https:\/\/vividreal.co.in\/vividreal\/seo-decisions-to-be-made-before-website-design-launch\/","title":{"rendered":"SEO Decisions to be Made Before Website Design & Launch"},"content":{"rendered":"

SEO makes your site get discovered organically. <\/span><\/p>\n

It doesn’t matter if your site is a work of art in terms of design and build, it has to be discovered by search engines first before it can provide any kind of value to you.<\/span><\/p>\n

Gone are the days when the users typed in ‘<\/span>www.yourwebsitename.com<\/span>‘\u00a0<\/span>into the address bar and waited for the browser to load the home page. <\/span><\/p>\n

Now with the advent of search engine giants like Google, the online user is presented with a wide array of options from where he can get the desired information.<\/span><\/p>\n

And only the top results that appear on the search engine results page are usually clicked on.<\/span><\/p>\n

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If you don’t want your website to end up where the dead bodies are hidden, certain SEO strategies have to be considered before you even start designing the website. <\/span><\/p>\n

That\u2019s right. SEO is a topic that requires a team huddle before you build the website.<\/span><\/p>\n

Optimizing a site once it is up and running is a cumbersome process. A website tech appraisal may come up with various recommendations such as migrate the whole site to HTTPS, restructure site, use structured data etc.<\/span><\/p>\n

To avoid such complexities and to make the website SEO friendly, the following tactical decisions have to made regarding website design and its technical aspects.<\/span><\/p>\n

Before we move on, if you’re planning on improving the SEO of your website, we have an amazing SEO team that you should talk to. Check us out here<\/a>.<\/p>\n

Who are you up against online?<\/b><\/span><\/p>\n

Identifying your digital competitors is a precursor to finalizing key features of your website. <\/span><\/p>\n

There will obviously be competitors in any niche, but in the digital space, you might have to compete for keywords with people who don’t even provide the same product\/service as you do. It would be a good idea to keep an eye on your competitors and analyze how strong they are and what aspect of their site architecture makes them stand out.<\/span><\/p>\n

Responsive Web Design<\/b><\/span><\/p>\n

We are no longer stuck with desktop PCs. There are innumerable digital devices with varying screen sizes from where your website can be accessed. Also, Google has made it obvious with its frequent algorithm updates that it favors mobile responsive sites over desktop only ones.<\/span><\/p>\n

Being the mobile-first era, this calls for web designs that can dynamically adapt to fit the different screen sizes and be seamlessly accessed across all devices. <\/span><\/p>\n

Content strategy<\/b><\/span><\/p>\n

Keyword research alone is not enough for an effective content strategy. Your website should aim at providing the solution for what the user is searching for. In other words, it must be audience-centric. For this, you have to come up answers for the following questions:<\/span><\/p>\n