{"id":5799,"date":"2019-04-03T17:53:59","date_gmt":"2019-04-03T12:23:59","guid":{"rendered":"https:\/\/vividreal.co.in\/vividreal\/?p=5799"},"modified":"2019-04-03T17:53:59","modified_gmt":"2019-04-03T12:23:59","slug":"the-what-the-why-and-the-how-of-user-id-tracking","status":"publish","type":"post","link":"https:\/\/vividreal.co.in\/vividreal\/the-what-the-why-and-the-how-of-user-id-tracking\/","title":{"rendered":"The What, the Why, and the How of User ID Tracking"},"content":{"rendered":"

The User ID Tracking feature of Google Analytics is essential to track the activities of a single user across multiple devices and platforms. Granular details of registered users can also be garnered through this. The default identification used by Analytics is by assigning each user a Client ID which is based on the device used.<\/span><\/p>\n

If at any point, any of this goes over your head, our digital marketing team would love to help.\u00a0 Check us out here<\/a>.<\/p>\n

The What<\/b><\/span><\/p>\n

Principally, Google Analytics tracks records such as the location, page views, devices, conversions, and other statistics that help you better analyze the performance of your website. This gives insights on how to improve user experience and be more beneficial for your business. <\/span><\/p>\n

The User ID tracking feature concentrates all this information on a single user and ties his\/her various activities together, thus eradicating false statistics. <\/span><\/p>\n

If a single person accesses your website via a smartphone and then through a tablet but converted on a desktop, the basic analytics statistics show these activities to be from 3 distinct users. But with User ID tracking, Analytics comprehends the data to be from a single user.<\/span><\/p>\n

A con is that only a small number of users tend to log in through all the devices they use and Analytics cannot tie their activities together in this scenario. Therefore, the data collected is not completely error-free.<\/span><\/p>\n

The Why<\/b><\/span><\/p>\n

Some options for leveraging the maximum out of User ID tracking nestles in its following applications:<\/span><\/p>\n