{"id":6386,"date":"2019-09-17T17:42:47","date_gmt":"2019-09-17T12:12:47","guid":{"rendered":"https:\/\/vividreal.co.in\/vividreal\/?p=6386"},"modified":"2019-09-17T17:42:47","modified_gmt":"2019-09-17T12:12:47","slug":"what-is-sonic-branding","status":"publish","type":"post","link":"https:\/\/vividreal.co.in\/vividreal\/what-is-sonic-branding\/","title":{"rendered":"What is Sonic Branding?"},"content":{"rendered":"

Here\u2019s a fun activity for you. Try to remember a jingle or a tune from an ad you\u2019ve seen. If you\u2019re Indian, you\u2019d probably remember the music from the Airtel ads. In fact, there are so many songs and jingles that come to mind; the Nokia tune, songs from Ujala and Washing Powder Nirma ads, etc. I\u2019m sure you can remember many more jingles from other advertisements you\u2019ve seen over the years. But do you remember seeing ads of those products in a magazine or a newspaper? Most people don\u2019t. Do you think you\u2019d remember these ads if it weren\u2019t for those catchy songs? You probably wouldn\u2019t. Jingles and tunes are extremely catchy and they stick with you for many years.<\/span><\/p>\n

Okay, let us dive into nostalgia now. Plug your headphones in and click on the following sounds one by one and try to remember where you\u2019ve heard them before!<\/span><\/p>\n

 <\/p>\nhttps:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2019\/09\/WINDOWS.mp3<\/a><\/audio>\n

 <\/p>\nhttps:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2019\/09\/COLUMBIA.mp3<\/a><\/audio>\n

 <\/p>\nhttps:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2019\/09\/FB.mp3<\/a><\/audio>\n

 <\/p>\nhttps:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2019\/09\/HBO.mp3<\/a><\/audio>\n

 <\/p>\nhttps:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2019\/09\/WHATSAPP.mp3<\/a><\/audio>\n

 <\/p>\n

We could go on and on. The point here is, you must have heard these sounds many times. You still hear jingles and other sounds associated with certain products\/companies every day. You don\u2019t really think of them or acknowledge their existence when you do, they just creep into your brain and stay there. Whenever you hear that sound again, you instantly think of a brand! It\u2019s been years since I\u2019ve played Clash of Clans, but I can still hear the sound it makes when its parent company, Supercell\u2019s logo appears.<\/span><\/p>\n

This is how sonic branding works.\u00a0<\/span><\/p>\n

Sonic branding is the practice of using sonic elements to create brand awareness. Simply put, it is the sound of your brand. It could be a short melody or a jingle or it could even be a long piece of music. Watch the ad below.<\/span><\/p>\n