{"id":6411,"date":"2019-09-17T17:32:25","date_gmt":"2019-09-17T12:02:25","guid":{"rendered":"https:\/\/vividreal.co.in\/vividreal\/?p=6411"},"modified":"2019-09-17T17:32:25","modified_gmt":"2019-09-17T12:02:25","slug":"amazon-headline-search-ads","status":"publish","type":"post","link":"https:\/\/vividreal.co.in\/vividreal\/amazon-headline-search-ads\/","title":{"rendered":"Amazon Headline Search Ads"},"content":{"rendered":"

We have reached the zenith of convenience in both shopping and retail business. All thanks to Amazon – the largest e-commerce company in the world.<\/span><\/p>\n

As with brick and mortar businesses, advertising is a pivotal factor that influences sales figures even for online stores.<\/span><\/p>\n

Earlier, Google and Facebook dominated the advertising stage. Now Amazon too has come into the picture.<\/span><\/p>\n

But, the advertising picture is painted differently with Amazon.<\/span><\/p>\n

Being both a shopping mall and a search engine all by itself, Amazon users come with only one intent- check out the products on the online store and buy what they need.\u00a0<\/span><\/p>\n

The user intent for Amazon can account for the double-digit conversion rate of 10% as compared to 3.26% for Facebook ads and less than 1% for Google display ads.<\/span><\/p>\n

Amazon has come up with different types of ads aimed at influencing customers at various points along the sales funnel.<\/span><\/p>\n

Before we move on, if you’re looking to invest in online marketing, talk to our experts<\/a> to find out how you can make the most out of your ad campaigns.<\/p>\n

Headline Search Ads<\/b><\/span>, now known as <\/span>Sponsored Brands<\/b><\/span> are ads that are shown during the awareness stage of the funnel implying that creating brand awareness is the goal for this type of campaign.<\/span><\/p>\n

Sponsored Brands are keyword-targeted PPC ads on Amazon that are displayed at the top of the search results page. It includes a custom logo, headline, and up to 3 products along with their images.\u00a0<\/span><\/p>\n

It is the first line of products relevant to the search query displayed on the search result page and therefore they are bound to get noticed by the searchers.<\/span><\/p>\n

When clicked on the product element on the Headline Search Ad, the user will be redirected to a page containing the details of that product whereas clicking on the logo, headline or ad copy will take you to a customized landing page such as a store.\u00a0<\/span><\/p>\n

In order to ensure that your ads turn up in front of the most promising audience, the right keywords have to be bid upon.\u00a0<\/span><\/p>\n

If you have run a Sponsored Products Ad for your brand, the data from its Search Term Reports and automatic campaign feature can be utilized for identifying the keywords that will convert.\u00a0<\/span><\/p>\n

If not, you can rely on the standard keyword research methodologies employed for PPC ads.<\/span><\/p>\n

The following are the main keyword categories from which keyword harvesting can be done:<\/span><\/p>\n