{"id":6734,"date":"2019-11-21T17:13:50","date_gmt":"2019-11-21T11:43:50","guid":{"rendered":"https:\/\/vividreal.co.in\/vividreal\/?p=6734"},"modified":"2019-11-21T17:13:50","modified_gmt":"2019-11-21T11:43:50","slug":"automation-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/vividreal.co.in\/vividreal\/automation-in-digital-marketing\/","title":{"rendered":"Automation in Digital Marketing"},"content":{"rendered":"

Automation is expected to be one of the biggest PPC trends in 2020.\u00a0<\/span>PPC automation is something heard very often in the world of Digital Marketing nowadays. Companies, marketers and agencies are continuously looking at ways to use automation in their digital campaigns.\u00a0<\/span><\/p>\n

However, we cannot automate every single process of the digital marketing campaign.\u00a0<\/span><\/p>\n

Tasks that are well defined can be automated. Suppose you follow the usual steps every time you do something. For example: setting budgets, finding keywords to add them as single\u00a0<\/span>keyword ad groups, etc. You can automate well-defined tasks through a few different tools. Basically, every task that can be done by someone without having to ask questions, can be automated.<\/span><\/p>\n

If you need help with your digital marketing campaigns, book your free consultation today<\/a>. Just a friendly reminder. Moving on…<\/p>\n

How do I automate my Digital Marketing campaigns?<\/b><\/span><\/p>\n

Using scripts<\/b><\/span><\/p>\n

Google Ads allow the usage of JavaScript code to automate your campaigns. The automated processes free up your time, which you can use to focus on more important work like optimizing the performance of your ads. You can use scripts on Search, Video, Shopping, and Display campaigns.\u00a0<\/span><\/p>\n

There are pre-built codes available online which you can choose, or you could hire someone to do it for you. The online community for automation is huge. Check out this particular <\/span>page<\/span><\/a> that gives you a hundred Google AdWords Scripts you could use.<\/span><\/p>\n

Automated bidding strategies<\/b><\/span><\/p>\n

Bid strategies automatically change the bid of your ad to help your campaign meet a certain goal. The goal may be to get more conversions, clicks, or a better position on the search results page. Each type of automated bid strategy helps you achieve different goals in your campaign.<\/span><\/p>\n

This is effective when you have historical conversion data. Google Ads use this data to help you achieve your campaign goal.<\/span><\/p>\n

Types of automated bid strategies<\/b>:<\/b><\/span><\/p>\n