{"id":7125,"date":"2020-01-16T14:56:51","date_gmt":"2020-01-16T09:26:51","guid":{"rendered":"https:\/\/vividreal.co.in\/vividreal\/?p=7125"},"modified":"2020-01-16T14:56:51","modified_gmt":"2020-01-16T09:26:51","slug":"facebook-instant-articles","status":"publish","type":"post","link":"https:\/\/vividreal.co.in\/vividreal\/facebook-instant-articles\/","title":{"rendered":"Facebook – Instant Articles"},"content":{"rendered":"

In today\u2019s world, speed is important. Websites need to have quick loading speeds if they want good traffic. The only exceptions are websites that are at the top of their game; websites whose visitors absolutely need them, like Facebook or Gmail! To know more about how you can get a beautiful website that works flawlessly across all devices, click here<\/a>.<\/span><\/p>\n

So you have articles. Good content. People will love it. But no matter how good your content is, if your website\/blog takes too long to load, people will move on. You\u2019d lose a lot of potential traffic. One way to fix this would be to work on making your website load faster. But Facebook offers you a better solution. Just make an <\/span>Instant Article!<\/b><\/span><\/p>\n

What is an Instant Article?<\/b><\/span><\/p>\n

An Instant Article is similar to an <\/span>AMP website<\/span><\/a>. It is an HTML document that loads instantaneously on Facebook. It allows you to publish articles that render fast on mobile devices. Instant Articles load 3 times faster than your average web article. This obviously means lower bounce rates and better engagement rates. 75 of the top 100 most clicked domains on Facebook use Instant Articles. FB users also spend approximately 30% more time with Instant Articles than mobile articles.<\/span><\/p>\n

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This is how an Instant Article appears on a mobile device.<\/p><\/div>\n

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Facebook has an inbuilt style editor tool which you can use to customize your instant pages and make it look how you want to. The style editor is easy to use. You can also use the Pages Manager App to preview your Instant Articles before making them live.<\/span><\/p>\n

What do you need before starting?<\/b><\/span><\/p>\n