So if you\u2019re the kinda person who\u2019d rather have your audience click on your ads, because they want to, here are a few tips for you.<\/p>\n
Subtle advertising<\/b><\/span><\/p>\n Here\u2019s something that we are going to repeat many times in this article. Your ads shouldn\u2019t feel like ads. There are many ways to go about doing this.<\/p>\n Here\u2019s an example of an ad that doesn\u2019t look like an ad. When Game of Thrones\u2019 costume designer Michele Clapton revealed that he had used a $79 Ikea rug to make Jon Snow\u2019s costume, Ikea posted this:<\/p>\n This ad is awesome.<\/p><\/div>\n Make each ad personal. Maybe tell the world a little about who you are and what you do. People love stories. Incorporate a story into your ad and it has an actual chance of becoming a crowd favourite.<\/p>\n Free stuff and giveaways!<\/b><\/span><\/p>\n Who doesn\u2019t love free stuff? Ads that give away free stuff are always going to attract people. But do not use this technique to trick people, or you\u2019ll be seeing a huge bounce rate.<\/p>\n Talking about free stuff, one of the new best ways to market yourself on social media is influencer marketing. Let someone with a decent number of followers on Instagram use your product\/services for free. Let them talk to their followers about your brand. Here\u2019s another way you can approach this. Give them free products or discount coupons, and let them do a giveaway on their social media profile. This method ensures high engagement and you\u2019ll get the publicity you want. We\u2019ve got a detailed article on influencer marketing. Click here<\/a> to check it out.<\/p>\n Gamification<\/b><\/span><\/p>\n This is also another ad that doesn\u2019t seem like an ad. You could post contests, games, and anything else that would be fun for your audience to engage with. We\u2019ve got an entire article on this. Check it out here<\/a>.<\/p>\n Use nostalgia.<\/b><\/span><\/p>\n Nostalgia is a great way to touch people\u2019s hearts. Raymond is one brand that has consistently used the nostalgia trick in their ads. Their ads feature a cover version of an older Bollywood song. Towards the end of the ads, the song slowly transitions to a rendition of “Tr\u00e4umerei” from Kinderszenen Op.15, by Schumann, the tune popularly known as Raymond\u2019s jingle. For more on using audio in branding and advertising, check out our article on sonic branding<\/a>.<\/p>\n It\u2019s all in the copy.<\/b><\/span><\/p>\n When writing copies for ads, most people tend to write about themselves. Stop. Consumers don\u2019t want to know how great you are. Whatever you have to say, they\u2019ve heard it before. Instead, keep your sentences short and lead with value. Focus on how they will benefit by using your products\/services. Get your points across in a clear and concise manner. Keep your copy short too as most people have the attention span of a goldfish.<\/p>\n Wholesome content.<\/b><\/span><\/p>\n People love it when brands put out content that feels wholesome. In a world where brands are constantly trying to outsell each other, Lifebuoy did something that attracted a lot of attention. During the corona outbreak, they published an ad that told people to use their competitor\u2019s products. It looked really wholesome and people loved it!<\/p>\n Use these tips to create likeable ads, you\u2019ll definitely see an improvement in your campaigns. One thing that most people new to marketing forget is that what matters most while creating an ad, is not your business or your product\/services. It\u2019s the audience. Think of them. Think like them.<\/p>\n![\"\"](\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/03\/ikea-game-of-thrones-fur-rug-cape-instructions-1019x1024.jpg\")
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