How do we go about it?<\/span><\/p>\n Here is the opportunity to explore and understand some of the most effective ways of optimizing a low conversion rate.<\/p>\n Track your conversion rates<\/span><\/p>\n \u25cf Gauging the success of any Google Ad campaign is essential to improve the conversion rates.<\/p>\n \u25cf The data should include all Pay-Per-Click (PPC) campaigns as it will help in identifying the best PPC campaigns and compare it with the poorly performing ones.<\/p>\n \u25cf Implementing conversion tracking in Google Ads will help you monitor the source of your conversions, and the areas of the campaign you need to work on, in order to boost conversions.<\/p>\n \u25cf Analytical platforms like Google Analytics<\/a>, Adobe Analytics, Yahoo! Web Analytics are useful tools to help you with the tracking.<\/p>\n Troubleshoot errors while tracking your conversion rates<\/span><\/p>\n \u25cf It is highly possible that errors may arise during the gauge of conversion rates. These issues can be resolved by going to the landing page and testing the conversions using Google Analytics or Google Tag Manager<\/a>.<\/p>\n \u25cf If a conversion is not registering, the installation of the HTML code should be double-checked. Installing additional plug-ins or moving the HTML code to a different section of the page might aid in resolving the issue.<\/p>\n \u25cf Incorrectly installed tracking codes could be one of the causes hindering the process of proper conversion. Thus, the codes have to be verified thoroughly for its authenticity and run multiple times.<\/p>\n Improve the layout of the landing page<\/span><\/p>\n \u25cf This page plays an extremely crucial role as the potential client sets his eyes on the launched ad campaign for the first time. It proves to be a \u201cdo-or-die\u201d situation if it is not enticing enough.<\/p>\n \u25cf Comprehending campaign goals, crafting simple and appealing headlines, using appropriate images, colours, texts and highlighting the value proposition aid in making the landing page attractive, and hence, improves the overall conversion rate.<\/p>\n \u25cf The landing page of the website has to provide a clear understanding of what the website offers.<\/p>\n You lay your eyes on the above page. Let\u2019s be honest. It\u2019s very difficult to stop yourself from clicking on the \u201cView Tours\u201d button and exploring further prospects. Align the landing page content with the ad text<\/span><\/p>\n \u25cf Matching the look, feel and content of the landing page to that of the ad copy is significant.<\/p>\n \u25cf If your ad focuses on a specific aspect, do not redirect the user to any general leads on the landing page. Be specific.<\/p>\n For example, if your ad focuses on \u201chigh-raised platform shoes\u201d, make sure that the user is redirected to a specific page dedicated only to the above and not the general category of \u201cshoes\u201d.<\/p>\n Focus on Call-To-Action Buttons<\/span><\/p>\n \u25cf CTAs are one of the best ways to make users take action. The message conveyed by a particular CTA has to be emphasized and instilling the need of the particular service or product helps in the growth of the conversion rate.<\/p>\n In this picture, The CTA button \u201cSee Available Plans\u201d is explicitly visible on the page and it conveys a concise piece of information. \u25cf The CTAs have to be strategically placed above the fold, between the sections of the landing page and below the fold.<\/p>\n \u25cfStatistically, the content that is placed above the fold is more likely to be seen and thus, it should constitute vital information.<\/p>\n \u25cf Directional cues are another way of improving the landing page.<\/p>\n The explicit cues are the ones such as an arrow or a line that perform the function of pointing the user towards the button that the site wants you to click on.<\/p>\n \u25cf Implicit or suggestive ones are those which subtly divert your attention to the area of focus on the landing page.<\/p>\n Red Bull wants you to like and start following their page on Facebook. The visual graphics act as directional cues and automatically direct your attention to the \u201cLike\u201d button at the top. You are highly likely to click on it.<\/p>\n This is the persuasive power of appealing visual graphics.<\/p>\n The encircled arrow is an example of an explicit directional cue. It captures the attention of the viewer and directs him to enter the information required.<\/p>\n Create a unique value proposition<\/span><\/p>\n Describing the benefits and uniqueness of your offers, services and products makes you stand out from the crowd. In consequence, it should be clearly visible on your landing page.<\/p>\n Use a punchy headline<\/span><\/p>\n \u25cf On an average, only 2 out of 10 people continue reading the text placed after the headline. Therefore, it\u2019s vital to pack in a punchy headline which is, once again, aligned with your ad text and clear in its message conveyed as well.<\/p>\n This is a perfect example of a focused, simple and enticing headline, encouraging the viewer to avail the services offered.<\/p>\n Be as quick as lightning<\/span><\/p>\n \u25cf Loading time of the landing page also matters to a great extent. It can be a deal-breaker as the user will exit if he is not able to access the landing page within a few seconds.<\/p>\n Perform A\/B Split testing<\/span><\/p>\n \u25cf Testing different elements on the landing page is known as A\/B testing. Elements like background colour, images, font style, call-to-action buttons etc are tested.<\/p>\n \u25cf It is crucial to test different elements, as many times as you want to, in order to identify the ones that have a good conversion rate. The Quality Score is relevant<\/span><\/p>\n \u25cf If there\u2019s a mismatch between the Google Ad copy and the landing page, potential clients will immediately leave the website and there will be a higher bounce rate.<\/p>\n \u25cf Ensuring providing relevant information on the click of a button means a higher Quality Score<\/a> and a lower cost-per-click (CPC). Use negative keywords<\/span><\/p>\n \u25cf Negative keywords comprise of those keywords for which you do not wish your ads to be shown. For example, if the Muslin material is not available on a retail website, then one may add \u201cMuslin\u201d as a negative keyword.<\/p>\n The benefits of using negative keywords<\/a> are that<\/p>\n \u25cf Firstly, the users will not see the ad and therefore, the user will not visit the concerned website and the bounce rate will consequently go down. Adding negative keywords also ensures that the ads remain accessible to relevant users and audiences.<\/p>\n Optimize your site for mobile use<\/span><\/p>\n Since almost 50% of internet users are mobile-savvy, optimizing your website for mobile screens is of utmost importance.<\/p>\n \u25cf This could include ensuring your website is responsive on mobile interface. If not, you could take the aid of a mobile plugin.<\/p>\n \u25cf Performing A\/B testing of elements on mobile vs desktop.<\/p>\n Keep testing<\/span><\/p>\n Consistent testing of your offers, the bonuses they provide, the elements which work in your favour and those which don\u2019t, is one of the most effective ways to witness an improvement in your conversions.<\/p>\n![\"\"](\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/1.png\")
<\/p>\n
\nAnd this is the exact intent of the advertiser by making the landing page visually mesmerizing. One can anticipate the effect it will have on the conversion rate, in this case.<\/p>\n![\"\"](\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/2.png\")
<\/p>\n
\nViewers are interested in short and crisp messages, and this CTA delivers the same, along with the page being bright and visually enamoring.<\/p>\n![\"\"](\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/3.jpg\")
<\/p>\n![\"\"](\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/4.jpg\")
<\/p>\n![\"\"](\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/5.png\")
<\/p>\n
\nFor example, if the font \u201cArial\u201d is performing better than the font \u201cCaveat\u201d, select the former for the entire campaign.<\/p>\n
\nA high-Quality Score is dependent on the relevance of the keywords used, the ad copy and the landing page.<\/p>\n
\n\u25cf Secondly, since the users won\u2019t click on the ad, the clicks and financial resources will be saved.<\/p>\n