{"id":7735,"date":"2020-04-24T11:43:29","date_gmt":"2020-04-24T06:13:29","guid":{"rendered":"https:\/\/vividreal.co.in\/vividreal\/?p=7735"},"modified":"2020-04-24T11:43:29","modified_gmt":"2020-04-24T06:13:29","slug":"how-to-make-the-most-of-your-google-ads-search-term-report","status":"publish","type":"post","link":"https:\/\/vividreal.co.in\/vividreal\/how-to-make-the-most-of-your-google-ads-search-term-report\/","title":{"rendered":"How to make the most of your Google Ads search term report?"},"content":{"rendered":"

Every digital marketer aims to run campaigns efficiently without wasting money. They expect a <\/span>high conversion rate, quality clicks, and a lower CPC<\/a>. This doesn\u2019t happen overnight but can be achieved gradually from studying certain data.\u00a0 This data is a vital part of the decision making, it tells what to and what not to do; it gives a clear picture of whether the current strategy is working well or not.<\/span><\/p>\n

Google ads search term report is a source of data that gives insights on improving the way your ads trigger without eating up your money. It helps in getting a better picture of what people want and then help in channelising the ad group based on what exactly our potential customers are interested in.<\/span><\/p>\n

It aids in developing insights on what keyword to bid on and the amount of money to bid.\u00a0 A marketer can develop a robust marketing strategy based on this vital source of information and create ads that people love<\/a>.<\/span><\/p>\n

In case you’re in need of professional help to effectively create, monitor and optimise Google Ads campaigns for your business, our experts are glad to help you out!\u00a0<\/a><\/p>\n

So what is Google search term report?\u00a0<\/b><\/span><\/p>\n

Google ads search term report is a list of search terms that triggered your ad. It shows the performance metrics of the search terms that matched your keywords. It gives a better picture of what your customers are searching for, insights on what keywords you missed out, and what keywords you should avoid.<\/span><\/p>\n

The purpose is not to target many people, but to <\/span>target the right people. Let alone the ideal audience see what you\u2019ve got to offer and not simply waste money for one that is not a potential conversion. At the end of the day, what every digital marketer expects is a <\/span>higher click-through-rate and in turn, a <\/span>better quality score.\u00a0<\/span><\/p>\n

What are search terms and keywords? How do they differ?<\/b><\/span><\/p>\n

Search terms are the words\/phrases that the customer searches for, while keywords are the words\/phrases that the advertiser uses for targeting their potential customer.\u00a0<\/span><\/p>\n

Why is optimizing keywords relevant and how to do it?<\/b><\/span><\/p>\n

The Google ads search report displays the keywords that are already added and the ones that aren\u2019t added in the ad group. From this list, deciding what to keep and what not to keep in the keyword list is important.\u00a0<\/span><\/p>\n

And why is it so important? It is necessary to ensure that the ad isn\u2019t simply consuming money instead of providing quality clicks and conversions. An increased traffic quality boosts the chances of conversion and in turn, the ROI. This is a continuous process and it can never be compromised because it’s your own money at stake.<\/span><\/p>\n

The search term report can be filtered to view the search terms of a particular keyword or a set of keywords belonging to a specific ad group.<\/span><\/p>\n

Always add the keywords that you missed out<\/b><\/span><\/p>\n

The search term report can be a treasure trove to <\/span>discover new keywords that you can make use of. When the search term report displays the terms that are relevant and with good CTR and conversions, it can be included in your keyword list.\u00a0<\/span><\/p>\n

For example, you have an online pastry shop, and if there is a search term \u201cbuy red velvet pastry\u201d that\u2019s performing well and is missing from your keyword list, you can proceed to add it to the list right away.<\/span><\/p>\n

Don’t forget about the match types\u00a0<\/b><\/span><\/p>\n

Match types are a crucial part of this whole process. The match types, namely Exact match, Phrase match, Broad match, and its close variants have their own relevance.<\/span><\/p>\n

Looking at the search term report, you can get insights on the match types you have used and whether it is working for you or not. For instance, you can learn if your broad match keywords are wasting your money and decide whether you need to be using phrase match or exact match types instead.\u00a0<\/span><\/p>\n

For example, your broad match keyword \u201cspa near me\u201d can trigger ads for the search terms \u201csalon near me\u201d or \u201cfacial near me\u201d which can be irrelevant to you. So, you may change the match type of this keyword to phrase match or an exact match.<\/span><\/p>\n

How does Negative keyword help?\u00a0<\/b><\/span><\/p>\n

Negative keyword excludes your Ad from triggering a particular <\/span>search term that is irrelevant to your product\/service. A lot of money can be saved if the negative keywords can be identified and added to the negative keyword list<\/a>; it improves the CTR and quality score<\/a>.<\/span><\/p>\n

For example, you have an online clothing line for women and kids, and if your ad group gets triggered for \u2018Men\u2019s T-shirt\u2019, it can be added to the negative keyword list.<\/span><\/p>\n

It is important to remember that a term shouldn’t be simply added to a negative keyword list just because its bidding is high.<\/span><\/p>\n

One important thing to remember is <\/span>never to use a broad match type for a negative keyword.<\/p>\n

Key points to remember<\/b><\/span><\/p>\n