{"id":7933,"date":"2020-06-02T10:46:29","date_gmt":"2020-06-02T05:16:29","guid":{"rendered":"https:\/\/vividreal.co.in\/vividreal\/?p=7933"},"modified":"2020-06-02T10:46:29","modified_gmt":"2020-06-02T05:16:29","slug":"shopify-seo-tips-in-2020","status":"publish","type":"post","link":"https:\/\/vividreal.co.in\/vividreal\/shopify-seo-tips-in-2020\/","title":{"rendered":"SEO Tips to Rank Your Shopify Store in 2020"},"content":{"rendered":"

You have an amazing product to offer and have developed an eCommerce store on Shopify with cutting-edge design and features, but you won’t be making sales unless people can easily find your store online. Most of the time, people generally search for a product online and click directly on the links that appear on the top of the search results page.\u00a0<\/span><\/p>\n

An eCommerce store can reach its potential customers only when it is optimized for the search engine. Higher search engine rankings ensure that your Shopify store is visible and easily accessible to the public. This drives more targeted traffic to your store and eventually makes them convert to a paying customer.<\/span><\/p>\n

Shopify is an SEO friendly platform by itself with its default theme being well-optimized for SEO. Shopify is specifically focused on eCommerce websites and it is made specifically to rank such content. While other CMS (Content Management Systems) are specifically made for content-oriented websites. This very fact makes it the most used platform for setting up an eCommerce business. If you are in need of professional help in setting up and maintaining a Shopify store<\/a> successfully, we’re are happy to help you!<\/span><\/p>\n

Successfully identifying and implementing certain Shopify SEO techniques can ensure visibility and accessibility to a wider audience. And the end goal is to rank on the top of the search results page. So let’s get started and find out some Shopify SEO hacks for 2020!<\/span><\/p>\n

Use SSL<\/b><\/span><\/p>\n

Internet browsers are harsh when it comes to websites with no SSL (<\/span>http:\/\/<\/span>). They immediately display warning messages to the visitors, degrading their trust. The search engines make it easily identifiable for the website visitors whether the site is secure or not. Moreover, search engines prefer a website with SSL (<\/span>https:\/\/<\/span>) over the other. So make sure your eCommerce store has an SSL certificate.<\/span><\/p>\n

But in Shopify, you don\u2019t have to worry about paying separately for an SSL certificate. It is already a part of your package and you can just activate it accessing the Shopify dashboard, <\/span>and then to Sales Channels > Online Store > Domains.<\/span><\/p>\n

The URL\u2019s relevance<\/b><\/span><\/p>\n

A website\u2019s URL length and its ranking are related. Websites with shorter URL lengths have a better chance of ranking on Google\u2019s first page of results. One quick reason for this is that a shorter URL is less complex for search engines to comprehend.\u00a0<\/span><\/p>\n

Your URL for a particular product page can be something like this:<\/span> https:\/\/randomstore.com\/category\/subcategory\/product.html. This clearly indicates that your eCommerce website would have a longer URL compared to other websites. Also, certain websites have URLs that include codes or characters irrelevant to humans and search engines.<\/span><\/p>\n

So try transforming your URLs into a much more interpretable form, make sure to use words that are short, crisp, and easier to understand for the search engines as well as for a common man. Try to fit in relevant keywords in the link so that it\u2019s relatable to the viewer. This practice describes the product better and aids in SEO.\u00a0<\/span><\/p>\n

Google search console<\/b><\/span><\/p>\n

Every website owner has to register their site with Google search console and submit their XML sitemap. Your efforts for putting up a website pay off only when you let others know about your website\u2019s existence.\u00a0<\/span><\/p>\n

It is also important to verify and register with both www and non-www versions of your website just in case if you have both.\u00a0<\/span><\/p>\n

Google Domain Property is a new feature allowing you to configure your website and automatically sign all versions.\u00a0<\/span><\/p>\n

Google search console can also help in finding technical SEO<\/a> problems. It troubleshoots any crawling or indexing issues hindering your website\u2019s chances to rank on the SERP. Moreover, insights from this can help in boosting your site\u2019s visibility.\u00a0<\/span><\/p>\n

Titles and headings<\/b><\/span><\/p>\n

The most important element of any website is a title. It’s the key piece of information they use for search engines to rate and categorize the website.\u00a0<\/span><\/p>\n

Make sure to start with the ‘focus keyword’ on your Shopify page title and keep it straightforward. The focus keywords are mostly keywords related to the product. It should look professional so do not stuff too many words, even a keyword for that matter.\u00a0<\/span><\/p>\n

Try these:<\/b><\/span><\/p>\n