{"id":7996,"date":"2020-05-12T15:20:21","date_gmt":"2020-05-12T09:50:21","guid":{"rendered":"https:\/\/vividreal.co.in\/vividreal\/?p=7996"},"modified":"2020-05-12T15:20:21","modified_gmt":"2020-05-12T09:50:21","slug":"pro-tips-to-boost-your-e-commerce-conversion-rates","status":"publish","type":"post","link":"https:\/\/vividreal.co.in\/vividreal\/pro-tips-to-boost-your-e-commerce-conversion-rates\/","title":{"rendered":"Pro Tips to Boost Your E-Commerce Conversion Rates"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You have set up an online store for your business. You are getting hoards of customers visiting your website, availing its services and buying your products. You have taken the correct path.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sounds too good to be true, doesn\u2019t it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s because it is. Not every customer who visits your website ends up making a purchase. Statistics state that the average conversion rates of e-commerce stores across industries in the second quarter of 2019 were just 2.8%. Trust me, you have the potential to make your brand and its website stand out if you strategically implement a few advanced tips to boost your site\u2019s conversion rate.<\/span><\/p>\n<p>If you need help with <a href=\"https:\/\/vividreal.co.in\/vividreal\/shopify\/\">building a highly converting E-commerce website for your business or getting more ROI out of your existing website<\/a>, our team of experts can surely help you out!<\/p>\n<h3><\/h3>\n<h3><span style=\"color: #00ccff;\"><b>Tip 1: Split test different elements<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have created your website, you have to ensure that a maximum number of customers who visit your site converts. By adopting the split-testing strategy, you will be able to conduct an evaluation of what\u2019s attracting customers and what\u2019s not.\u00a0<\/span><\/p>\n<p>Split testing compares several versions of different elements on your landing page or web pages. It helps you to identify which version of that particular element has the better conversion rate.<\/p>\n<p><span style=\"font-weight: 400;\">Evaluation of these elements are absolutely necessary:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The overall layout of the landing page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Elements of CTAs such as the text, button shape, size, colour and placement have a huge impact on the conversion rates.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The kind of images being used, especially on the landing page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The quality of body content as well as its placement.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The structure of the checkout process, since it&#8217;s the last stage before the conversion takes place.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The incentives being provided, like discount coupons, offers and free shipping.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By split testing the elements, you will be able to improvise accordingly. You will be able to see a significant rise in the number of viewers who convert, boosting your sales.<\/span><\/p>\n<h3><\/h3>\n<h3><span style=\"color: #00ccff;\"><b>Tip 2: Keep your navigation simple and efficient<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You don\u2019t want your customers to get lost in a maze on your website. They will mostly lose interest and exit your site, bringing down your conversion rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Turn your attention towards this example of a giant e-commerce store like Sephora.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8000 aligncenter\" src=\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/1-3.png\" alt=\"\" width=\"1327\" height=\"654\" srcset=\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/1-3.png 1327w, https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/1-3-300x148.png 300w, https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/1-3-1024x505.png 1024w, https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/1-3-768x379.png 768w\" sizes=\"auto, (max-width: 1327px) 100vw, 1327px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00a0 Image source: sephora.in<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By keeping the navigation bar at the top of the screen, customers will easily be able to find the sub-category of the product they are searching for. They will be able to easily explore the content of those categories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to note that if your customer is looking for a specific product, your page should have a systematic layout of the products and be optimized accordingly, just like the one below.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8001 aligncenter\" src=\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/2-3.png\" alt=\"\" width=\"1281\" height=\"447\" srcset=\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/2-3.png 1281w, https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/2-3-300x105.png 300w, https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/2-3-1024x357.png 1024w, https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/2-3-768x268.png 768w\" sizes=\"auto, (max-width: 1281px) 100vw, 1281px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: sephora.in<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s essential to have your products\u2019 pages kept neat and systematic, along with the information and description presented in a way that satisfies your customer\u2019s search queries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s vital to keep your customer\u2019s engagement with your website consistent and flowing if you want them to convert at the end.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #00ccff;\"><b>Tip 3: Adopt the correct pricing strategy<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketers make a common mistake whilst setting up their online websites. They often follow an incorrect pricing technique which makes customers turn away from purchasing your products. By using the below psychological pricing strategy, you will be able to see a considerable improvement in your conversion rates.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>The Anchoring Effect<\/b><\/span><span style=\"font-weight: 400;\"> &#8211; It displays a regular retail price and then offers a reduced price for the same item.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>The Decoy Effect <\/b><\/span><span style=\"font-weight: 400;\">&#8211; It enhances our perception of the value of an item by keeping it alongside a disproportionately priced item.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>The Serial Position Effect<\/b><\/span><span style=\"font-weight: 400;\"> &#8211; It describes the way in which information is presented in a series. People are most likely to retain information present at the start and the end.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #00ccff;\"><b>The Centre Stage Effect<\/b><\/span><span style=\"font-weight: 400;\"> &#8211; It describes the direction of attention towards the centre when they are presented with a limited number of choices.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #00ccff;\"><b>Tip 4: Let your customers shop via social platforms<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media platforms are extremely popular amongst today\u2019s tech-savvy population. Keeping this in mind, if you are looking to increase your brand\u2019s engagement with potential customers, social platforms like <a href=\"https:\/\/vividreal.co.in\/vividreal\/tips-for-instagram-marketing-how-to-kill-it-on-instagram-in-2020\/\">Instagram<\/a> and Facebook prove to be amongst the best.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many companies are adopting the strategy of directly selling their products to customers on social platforms, and you should too.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">With proper advertising and a strategic outreach on these platforms, your brand\u2019s conversion rate is likely to increase, since there are higher chances that the viewer will get to know about your brand\u2019s products via a social media platform than any other source.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have to ensure that from the point the customer views your product, the process to buy it is as easy and seamless as possible.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include a link in your bio which will directly take the customer to the checkout page, making it fast and efficient.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8003 aligncenter\" src=\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/4-2.png\" alt=\"\" width=\"286\" height=\"429\" srcset=\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/4-2.png 286w, https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/4-2-200x300.png 200w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8004 aligncenter\" src=\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/3-2-1.png\" alt=\"\" width=\"266\" height=\"438\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: Zara Official (Instagram)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take this example of product marketing by Zara on Instagram. They have advertised the product, stated the price and provided a tab which will direct them to the company\u2019s website. Moreover, they have also displayed more products falling in the same category, so that the viewer has multiple options and may end up buying more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By doing so, you are almost guaranteeing a conversion of a viewer into a purchaser.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #00ccff;\"><b>Tip 5: Utilize Influencer marketing<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The traditional advertising methods have taken a backseat and the influencer method has called shotgun. Influencers have a loyal fan base who usually trust their opinions more than any ad\u2019s and that is why influencer marketing gives results. They can aid you to market your brand, its products and expand your brand\u2019s reach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you take the help of influencer marketing, you have to keep a few things in mind since it\u2019s a person who is promoting your brand, not computer software. The positive effects of such can be tremendous on your business.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select the right influencer to promote your brand. Analyze their field of focus and determine whether it matches with yours or not. Also, keep a mix of popular influencers and <a href=\"https:\/\/vividreal.co.in\/vividreal\/5-ways-micro-influencers-can-up-your-marketing-game\/\">micro-influencers<\/a>. Although popular influencers might advertise your product to a larger crowd, micro-influencers have more of personal bonding with their followers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check out which social media platforms they use and the content they create and promote. The platform and content should promote your brand\u2019s products in the best way possible, so as to influence the audience to engage with you.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The type of influencers should be a mix consisting of small-scale and large-scale ones. This will ensure the cost-effectiveness of your sales whilst engaging with a larger audience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide customized discount codes for coupons and offers to your influencers can aid them to persuade their followers to buy your products. Displaying such offers make for an extremely compelling value proposition.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep actively monitoring your influencers\u2019 performances, as you can then suggest making changes to their campaigns accordingly.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8006 aligncenter\" src=\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/5-3.png\" alt=\"\" width=\"932\" height=\"586\" srcset=\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/5-3.png 932w, https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/5-3-300x189.png 300w, https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/5-3-768x483.png 768w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: Natasha Shrotri (Instagram)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a popular influencer like Natasha Shrotri who has a huge group of followers advertises herself using a brand new product by a beauty line \u2018GlamGlow\u2019, people will be tempted to try it out themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can see why influencer marketing aids in the increase in your conversion rates. Strategically employing the same can help boost your sales tremendously.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #00ccff;\"><b>Tip 6: Being informative is key<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Establishing the bond of trust with your customer is of utmost importance. They have to be convinced that you, your brand and its products are genuine and trustworthy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should keep these points in mind while doing so :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When you are selling a certain product of yours online, the customer is not able to physically touch or evaluate it personally. Hence, it\u2019s your duty to ensure that the description of your products is detail-oriented and elaborate.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No one knows your products and its features better than you do. By tactically selling those features to your customers aids in their purchase, thus increasing the conversion rate. Make sure you explain how your product differs from those of other companies. Customers are looking for aspects which are unique, sustainable and efficient. If you are able to provide these, it\u2019s a closed deal.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Providing a FAQ with detailed answers pertaining to specific product queries also helps in imparting information on the same. Your customers want to know as much about your products as possible, before making the purchase or availing the service.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8007 aligncenter\" src=\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/6-2.png\" alt=\"\" width=\"1048\" height=\"549\" srcset=\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/6-2.png 1048w, https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/6-2-300x157.png 300w, https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/6-2-1024x536.png 1024w, https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/6-2-768x402.png 768w\" sizes=\"auto, (max-width: 1048px) 100vw, 1048px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: amazon.in<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, Amazon, as an online e-commerce store, is advertising a product of Apple and displaying the essential features of the product in a systematic manner. The viewer is able to grasp it in one go.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8008 aligncenter\" src=\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/7-1-2.png\" alt=\"\" width=\"1268\" height=\"506\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8021 aligncenter\" src=\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/8-2.png\" alt=\"\" width=\"1332\" height=\"542\" srcset=\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/8-2.png 1332w, https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/8-2-300x122.png 300w, https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/8-2-1024x417.png 1024w, https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/8-2-768x313.png 768w\" sizes=\"auto, (max-width: 1332px) 100vw, 1332px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Images sources: amazon.in<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just below that page, Amazon provides an elaborate description of the features for the benefit of the customer. And, oh, wait. Amazon goes a step ahead by comparing three different models of the same product, enabling the customer to purchase the best one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you should also provide accurate details regarding payment options, shipping fees, service taxes and extra costs. There\u2019s no need to hide these \u201cextra costs\u201d\u00a0 because it might make your customers lose trust in you and your company\u2019s services. Building their trust and acting upon it should be your top-most priority.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #00ccff;\"><b>Tip 7: Display social proof<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nowadays, shoppers take heed of online reviews as much as recommendations from friends and family, sometimes more. They are interested in reading what the fellow users have to say about the product that they are going to buy.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Encourage your customers to read product reviews, see the star ratings and also to add their own comments once they have purchased a specific product.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reviews enhance the credibility of your products and services, increasing the value proposition of your company.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0You might get a few negative reviews if the user is not satisfied with your product, but reviews are subjective. All reviews cannot be rosy red. It just makes your comments seem false. This proves that your reviews are real and legitimate.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But it\u2019s important to keep in mind that the positive reviews heavily outweigh your negative ones.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8009 aligncenter\" src=\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/9-1-2.png\" alt=\"\" width=\"734\" height=\"515\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: amazon.in<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A review like the one above proves to be quite useful for a customer who is looking to buy the same product as it\u2019s quite a descriptive one, allowing the customer to understand what its real-life uses are.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8011 aligncenter\" src=\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/10-1.png\" alt=\"\" width=\"1103\" height=\"410\" srcset=\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/10-1.png 1103w, https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/10-1-300x112.png 300w, https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/10-1-1024x381.png 1024w, https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/10-1-768x285.png 768w\" sizes=\"auto, (max-width: 1103px) 100vw, 1103px\" \/><\/p>\n<p style=\"text-align: center;\">Image source: amazon.in<\/p>\n<p><span style=\"font-weight: 400;\">Plus, the store has provided the star ratings, images and keywords to make it easier for the customer to make the purchase, based on feedback and reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Expert testimonials add another feather to the hat. It adds more authenticity and credibility to your products and services.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #00ccff;\"><b>Tip 8: Use discounts, offers and sales to your advantage<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Our brains are somehow wired to be attracted to exciting offers. You can use this to your advantage by giving out special discount coupons, codes and offers to your potential customers. This will make them speed up their purchasing process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trust me, no one wants to miss out on any sales items that are available for a much lesser price than on any other site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using certain tactics like the ones below aids in the conversion of the customers\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Displaying a time limit or deadline after which the offer or discount on a certain product expires can instil a sense of urgent buying in the customer.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Showing that there\u2019s a definite number of a certain product left in stock mostly compels the viewer to make the purchase immediately.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Providing exclusive offers or discounts to your customers on special occasions will certainly appeal to them.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offering to ship products free of cost proves to be an exciting incentive. You may think that this might incur losses but it will not. You can raise the prices of your items so that the shipping charges get built into the base prices. If customers see an additional cost at the time of checkout, other than what they saw initially, it will end up negatively impacting your conversions.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can charge them for shipping in cases like one-day delivery.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using pop-up forms is also another way of showcasing any offers, discounts on specific products and acts as a reminder of the products in their carts.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8012 aligncenter\" src=\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/11-1-1.png\" alt=\"\" width=\"1297\" height=\"612\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: myntra.in<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Forever New, on Myntra, is giving a discount, creating a sense of urgency with limited stock and also providing an EMI option. Offers like these are extremely hard to resist. A customer would instantly add it to the cart and purchase the product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The phrase \u201cdon\u2019t let a golden opportunity pass by\u201d seems quite applicable in such scenarios, to the customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #00ccff;\"><b>Tip 9: Set up different payment options<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E-commerce is all about digital transactions. It wouldn\u2019t work without it.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hence, you have to make sure that your site is customized to accept any form of online payment options, ranging from MasterCard to PayPal. If a user does not find a payment option suitable to his personal convenience, he will navigate away to another site which caters to his personal needs. It\u2019s as simple as that.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have to research, find out the kind of options your target consumers tend to use and include it in the options. This is another stepping stone in ensuring an increase in your conversion rates.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #00ccff;\"><b>Tip 10: Simplify the checkout process<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the top reasons that customers leave the website before making the final purchase is that the checkout process turns out to be too complicated. Thus, you have to simplify the checkout process for the customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adopting certain methods like :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keeping a single page checkout whilst asking for only essential information from the user.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Skip the mandatory sign up as all users do not have the patience to subscribe to your newsletters or create an account before buying the products.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leave a guest checkout option. Not every user wants to create an account before making the purchase. However, you can encourage your customers by providing incentives if they create an account<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make your forms easy to fill using Google Autofill. Many customers use Chrome as their browser and this can work to your advantage as Google will automatically fill in the user\u2019s information, saving them from unnecessary trouble.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0You can utilize the checkout page for upselling other products. You could offer a \u201cbuy-one-get-a-discount\u201d proposition, suggest a few related products based on the present cart as well as the cart\u2019s value. This technique will make the customer want to buy more than he had originally intended to.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Emphasize on free shipping, returns and security features since that will appeal more to the customer than all the other aspects.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By following these simple steps and integrating them in your site, you will see a significant rise in your conversion rate as it is a much more user-friendly and effective approach.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #00ccff;\"><b>Tip 11: Customer Service to the rescue<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If a customer has any queries or issues, there\u2019s no physical being he can turn to, like at a store. Having an elaborate description of your products may not always satisfy the customer. And customers can explore your site any time, irrespective of it being day or night.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, provide several customer service representative options like<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helpline number<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live chat with a representative or expert. This will not be effective unless you have representatives available to answer and respond to queries round the clock. Also, keep your live chat box only on the checkout page as it might be a distraction if it appears on all the pages. Moreover, the checkout page brings most of the queries and doubts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Direct e-mail to the users who have an account and have subscribed to your newsletters etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Resolving their queries and problems quickly will establish a direct line of communication and faith with your customer. Providing world-class services to your customers makes them trust you and your brand. This will make them engage with your brand in the future as well and work wonders for your conversion rates.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8013 aligncenter\" src=\"https:\/\/vividreal.co.in\/vividreal\/wp-content\/uploads\/2020\/04\/12-1.png\" alt=\"\" width=\"1316\" height=\"568\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image source: samsung.com<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Samsung provides an option of a 24\/7 live chat, enabling customers to contact customer care whenever they want. This displays the efficiency of the company and their desire to provide their customers with the best results possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, display your company\u2019s address, phone number and fax, along with a short description of you and your company, on the website. This puts in a personal touch which your customers will connect with, alongside adding authenticity to your company.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #00ccff;\"><b>Tip 12: Retarget your lost customers<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bringing customers who left your site mid-way, or right at the end of the checkout process without completing it is critical in order to convert them. When you target this particular spectrum of customers, your customer acquisition rates lower and your chances of converting them go up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can retarget your audience by running the below-mentioned campaigns:<\/span><\/p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">Using Google Ads to repeatedly expose your customers to your website. You have to optimize your ad by including eye-catching visuals, clean copy and clear CTA buttons.<\/span> <span style=\"font-weight: 400;\">One needs to consistently use this strategy to make them keep visiting his website.\u00a0<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media platforms are the best tools for retargeting as the chances of exposure are more. Using platforms like Instagram and <a href=\"https:\/\/vividreal.co.in\/vividreal\/5-sure-fire-approaches-to-optimize-ad-targeting-on-facebook\/\">Facebook<\/a> to display ads with alluring offers prove to be extremely effective in making the viewers visit your website once again.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sending <a href=\"https:\/\/vividreal.co.in\/vividreal\/what-is-email-automation-why-it-matters\/\">reminder emails<\/a> inclusive of exciting incentives such as discount coupons, free shipping etc.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #00ccff;\"><b>Tip 13: Follow up on cart abandonments via email<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At times, due to unforeseen circumstances, shoppers tend to leave the site even though the cart is filled with products. To increase conversion rates, you have to<a href=\"https:\/\/vividreal.co.in\/vividreal\/10-ways-to-reduce-cart-abandonments-and-maximize-conversions\/\"> reduce the cart abandonment rates<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most effective ways to do this is to <a href=\"https:\/\/vividreal.co.in\/vividreal\/what-is-email-automation-why-it-matters\/\">send reminders via email<\/a>. The shopper was obviously interested to buy your products, but the checkout didn\u2019t go through.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending a reminder may act as a trigger for them to complete the process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The point is to recover lost sales, and you can do this by including the following points in your email :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer an exciting discount on the purchases.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mention a free shipping offer.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make a personal connection via the use of informal and persuasive language.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide a direct link to return to the checkout page, along with a clear display of cart items.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When a customer receives such an email filled with enticing offers from your company, he will surely complete the purchases in a jiffy. This technique will work wonders on your conversion rates.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #00ccff;\"><b>Are you ready?<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you have an e-commerce business, you want to make it as successful and productive as possible. Optimizing your website and services to increase conversion rates is of foremost importance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s always scope for improvement in all aspects of life. This applies to your business as well. Ensuring regular optimization increases your business\u2019s revenue, especially when it starts catering to the specific needs of the customers. Implementing these above tips will surely aid in increasing your conversion rates. You have to keep testing elements of your website to find what works best for you and keep making the necessary changes. Although this is a gradual process, it brings in amazing results.<\/span><\/p>\n<p>If it sounds too confusing, we would love to help you out. <a href=\"https:\/\/vividreal.co.in\/vividreal\/shopify\/\">Hire us, and see the change.<\/a><\/p>\n<p><span style=\"font-weight: 400;\">So, what are you waiting for? Get on it right away.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have set up an online store for your business. You are getting hoards of customers visiting your website, availing its services and buying your products. You have taken the correct path.\u00a0 Sounds too good to be true, doesn\u2019t it? That\u2019s because it is. Not every customer who visits your website ends up making a [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":12889,"comment_status":"closed","ping_status":"open","sticky":false,"template":"wpb-single-post.php","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[34,36,102,31,62],"tags":[120,112,58,201,122,123,124,162],"class_list":["post-7996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-marketing","category-email-campaign","category-google-ads","category-social-media-marketing","tag-ads","tag-chat","tag-digital-marketing","tag-email-marketing","tag-influencers","tag-instagram","tag-micro-influencers","tag-social-media"],"_links":{"self":[{"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/posts\/7996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/comments?post=7996"}],"version-history":[{"count":0,"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/posts\/7996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/media\/12889"}],"wp:attachment":[{"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/media?parent=7996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/categories?post=7996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/tags?post=7996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}