{"id":8224,"date":"2020-07-06T10:00:03","date_gmt":"2020-07-06T04:30:03","guid":{"rendered":"https:\/\/vividreal.co.in\/vividreal\/?p=8224"},"modified":"2020-07-06T10:00:03","modified_gmt":"2020-07-06T04:30:03","slug":"instagram-stories-how-brands-and-influencers-are-using-it-and-you-can-too","status":"publish","type":"post","link":"https:\/\/vividreal.co.in\/vividreal\/instagram-stories-how-brands-and-influencers-are-using-it-and-you-can-too\/","title":{"rendered":"Instagram Stories: How Brands and Influencers are Using it (And You Can Too)"},"content":{"rendered":"

Millennials want their family, friends, colleagues, bosses to be updated with their day-to-day activities – be it personal or professional. So do marketers and influencers.<\/span><\/p>\n

One of the best social media platforms to do this is Instagram. This is a versatile platform to promote your brand, products, and services, aiding in the increase of your conversion rate.<\/span><\/p>\n

What if you want your posts to take another form? A form that will occupy minimal space and have the maximum impact on your audience? It looks like your wishes have been granted. But in what form, you may ask?<\/span><\/p>\n

Instagram Stories.<\/span><\/p>\n

It is a wonderland for marketers and influencers as you get everything you want to promote your brand on a single platform with a multitude of engaging creative elements.\u00a0<\/span><\/p>\n

If you need help managing your social media accounts, talk to our Social Media Marketing experts today.<\/a><\/p>\n

Now when you see big\u00a0 brands and influencers out there killing it on Instagram, the big question mark in your head must point towards\u00a0<\/span><\/p>\n

\u201cWhy and how do they do it?\u201d<\/span><\/p>\n

The \u201cHow\u201d and \u201cWhy\u201d answered<\/b><\/span><\/p>\n

Here\u2019s the \u201cWhy\u201d.<\/span><\/p>\n

Why do influencers and marketers want to utilize the features of Instagram Stories? Instagram\u2019s potential advertising reach is 849 million users. 200 million Instagram users explore at least one business profile every day. One-third of the most viewed stories are from various businesses. These are concrete stats. Mind-boggling, aren\u2019t they?<\/span><\/p>\n

It should not come as a surprise that many of the e-commerce businesses take the aid of Instagram to promote themselves as well as their products and services.<\/span><\/p>\n

Instagram Stories allow you to connect with your potential customers on a personal level. You can interact with them by having a live session, a Q&A session, taking polls, including photos and videos and many more. This kind of interaction feels more human, genuine and less professional (in a good way).<\/span><\/p>\n

The \u201cHow\u201d explored<\/b><\/span><\/p>\n

How do brands and influencers use Instagram Stories?<\/span><\/p>\n

Just knowing how to use Instagram Stories is of no use until and unless you are able to attract customers, actively engage with them and redirect them to your website. You have to know what to include, the creative elements to actively interact with your customers and how to promote your brand using the same.<\/span><\/p>\n

So, what steps do brands and influencers take?<\/span><\/p>\n

1. Take the aid of Instagram influencers (this applies to brands only)<\/b><\/span><\/p>\n

Brands build positive relationships with influencers to promote their brand and products. An important note to keep in mind is that your influencers should be authentic and creative, be it micro-influencers<\/a> or ones with popularity and broader reach. Before roping them in, make sure you look at their:<\/span><\/p>\n