{"id":8690,"date":"2020-06-29T11:08:35","date_gmt":"2020-06-29T05:38:35","guid":{"rendered":"https:\/\/vividreal.co.in\/vividreal\/?p=8690"},"modified":"2020-06-29T11:08:35","modified_gmt":"2020-06-29T05:38:35","slug":"google-page-experience-and-why-you-shouldnt-ignore-it","status":"publish","type":"post","link":"https:\/\/vividreal.co.in\/vividreal\/google-page-experience-and-why-you-shouldnt-ignore-it\/","title":{"rendered":"Google Page Experience and Why You Shouldn’t Ignore It"},"content":{"rendered":"

Google makes periodical changes to its algorithm. One of these updates happened in May 2020. Check out our article on <\/span>Google\u2019s Core Update (May 2020)<\/span><\/a>. There is also some news going around about further changes to the algorithm that can be expected soon.<\/span><\/p>\n

Google recently announced that Page Experience will also be a ranking factor for SERPs. What is Page Experience? How is this measured? What can you do to ensure your rankings don\u2019t tank? Keep reading to find out.<\/span><\/p>\n

Oh, and if you\u2019re looking to get your website to the top of the SERPs, our SEO team will be more than happy to help. <\/span>Talk to our SEO experts here<\/b><\/a>.<\/b><\/p>\n

Have you ever visited a website on your phone and tried to tap on something, when the page layout abruptly shifts, causing you to tap elsewhere? This has happened far too many times with me, and it is an annoyance that many of us have been putting up with for far too long. Luckily for us, Google is now taking page experience more seriously than ever. Aforementioned problems and other similar issues that affect the user experience will start affecting page rankings pretty soon.\u00a0<\/span><\/p>\n

This update makes sure that the top ranking sites do not have problems that will cause users to have a bad experience.<\/span><\/p>\n

According to Google, the page experience signal will measure aspects of how users perceive the experience of interacting with different web pages. Optimizing to ensure a better page experience will ensure that web pages meet users expectations. This will provide them with delightful web experience, especially on mobile devices. This will ultimately be better for online businesses as well since a happy customer is more likely to convert.<\/span><\/p>\n

How do you even measure user experience?<\/b><\/span><\/p>\n

Well, it\u2019s much simpler than you think. Core Web Vitals are user-centred metrics that measure the experience of a user on a web page. They measure 3 important things that affect user experience:\u00a0 <\/span>load time, interactivity, and stability of content.<\/b>\u00a0<\/span><\/p>\n

Google is combining data from Core Web Vitals with the existing Search signals for page experience, to provide an all-round better user experience.\u00a0<\/span><\/p>\n

Advantages<\/b><\/span><\/p>\n

Better page experience translates to more engagement. Bad page experience can frustrate users and cause them to exit the page without taking any action. Think of it as entering a store. If the store owners are pleasant and helpful, you\u2019re more likely to buy something. With this update, Google aims to make websites more accessible, and also reward people who work on creating a better user experience for their website visitors.\u00a0<\/span><\/p>\n

To make things easy, Lighthouse and PageSpeed Insights will now show Core Web Vitals data. Google Search Console also provides a dedicated report to help website owners to find areas to improve in.\u00a0<\/span><\/p>\n

However, don\u2019t be mistaken. Content is still king. Google still considers in-depth relevant content a priority above everything else. If multiple pages have similar content, then page experience will play a bigger role in SERP ranking.<\/span><\/p>\n

Google is also planning on bringing changes to the Top Stories results on mobile devices. AMP pages may occupy this spot for now. In time, AMP will no longer be necessary for pages to appear as Top Stories. Any page can do so as long as they meet a few guidelines. But that\u2019s a topic for another day. Subscribe to our newsletter so that you don\u2019t miss out.<\/span><\/p>\n

Let\u2019s talk about the three things that determine page experience:<\/span><\/p>\n

LCP: Largest Contentful Paint<\/b><\/span><\/p>\n

One of the most common factors that contribute to bad user experience is how long it takes a user to see any content rendered to the screen. <\/span>Largest Contentful Paint<\/b> measures the loading performance of the web pages. If LCP occurs within <\/span>2.5 seconds<\/b> of when the page starts loading, it is considered okay. Anything more than that is bad. It\u2019s best to try and keep it under 1 second.<\/span><\/p>\n

Poor LCP time can occur due to:<\/span><\/p>\n