{"id":9039,"date":"2020-07-16T16:57:50","date_gmt":"2020-07-16T11:27:50","guid":{"rendered":"https:\/\/vividreal.co.in\/vividreal\/?p=9039"},"modified":"2020-07-16T16:57:50","modified_gmt":"2020-07-16T11:27:50","slug":"using-linkedins-new-company-targeting-options-category-and-growth-rate","status":"publish","type":"post","link":"https:\/\/vividreal.co.in\/vividreal\/using-linkedins-new-company-targeting-options-category-and-growth-rate\/","title":{"rendered":"Using LinkedIn\u2019s New Company Targeting Options: Category and Growth Rate"},"content":{"rendered":"

LinkedIn is one of the best platforms out there for B2B advertising. And they\u2019re always rolling out new updates that make advertising on LinkedIn even better! Back in April, two new forms of targeting were released by LinkedIn, that has huge potential for B2B lead generation. This article is going to tell you how to make the most out of it. The two new targeting types are being called \u201cCompany Category\u201d and \u201cCompany Growth Rate\u201d.<\/span><\/p>\n

\"Screenshot<\/p>\n

Oh, and if you need help with advertising on LinkedIn, talk to our expert digital marketers today<\/a>.<\/p>\n

Company Category<\/b><\/span><\/p>\n

I know what you\u2019re thinking. Wait a minute, doesn\u2019t LinkedIn already have a company industry targeting option? How is this any different from that?\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Company Category targeting lets you target companies from a curated list, which is usually from sources like Forbes, Fortune, and even LinkedIn themselves. It allows you to target companies by custom segments like the S&P 500. You can advertise to people based on the category their company\/organisation falls into.\u00a0<\/span><\/p>\n

Right now, the choices are limited, but in time, the list of companies is expected to increase. As of now, the list includes some of the fastest-growing companies in the world, as well as the fastest-growing companies from different countries. Check out the available options:<\/span><\/p>\n