{"id":9079,"date":"2020-07-31T15:15:00","date_gmt":"2020-07-31T09:45:00","guid":{"rendered":"https:\/\/vividreal.co.in\/vividreal\/?p=9079"},"modified":"2020-07-31T15:15:00","modified_gmt":"2020-07-31T09:45:00","slug":"the-complete-guide-to-setting-up-a-facebook-page-for-your-business","status":"publish","type":"post","link":"https:\/\/vividreal.co.in\/vividreal\/the-complete-guide-to-setting-up-a-facebook-page-for-your-business\/","title":{"rendered":"The Complete Guide to Setting Up a Facebook Page for Your Business"},"content":{"rendered":"

Facebook is now a great platform where businesses thrive. The reason for this is a no-brainer; it has over 2.5 billion global users and any kind of business can find their potential customer there. Facebook also has multiple channels through which businesses can sell.<\/a> You can use Facebook Groups, Marketplace, Store, or even launch ads to promote your business.\u00a0\u00a0<\/span><\/p>\n

Maintaining a Facebook page is vital for any business since it is one way of making your business accessible to the public. Through your page, you can reach your potential customers. Setting up a Facebook business page isn\u2019t a difficult job. It is a simple step by step process. In this article, we\u2019ll be discussing every single step required to set up your Facebook Business Page. Read on to find out more.<\/span><\/p>\n

If this gets too complicated, and if you need some help, we\u2019re here for you. We have an amazing team of digital marketing experts<\/a> to assist you. Alright, let\u2019s get started!<\/span><\/p>\n

Step 1 – Create Page<\/b><\/span><\/p>\n

Firstly, you need a Facebook account. You can use your personal Facebook account for this. Your page won’t reveal your personal details to the public. Click on the \u201c+\u201d button on the top right side of the banner and select “Page” or simply go to facebook.com\/pages\/create. Now you\u2019ll need to select the type of page you wish to create. Either Business\/Brand or Community\/Public Figure. Select the Business\/Brand option to create a Facebook Page for Your Business.\u00a0<\/span><\/p>\n

Step 2 – Page Name & Category<\/b><\/span><\/p>\n

The next step is to provide the page name; try to use your business name or names that people would likely search. Now, select your business category from the options provided. It\u2019s quite certain that people will find their category because Facebook provides tons of options to choose from. Also, if you think your business falls under more than one category, choose the one that people can best relate to.<\/span><\/p>\n

Once this is done, the box will further expand to ask you details like the address and phone number. Also, they\u2019ll let you keep this information away from the public or maybe show only your city and state as per your liking. Now click on \u201cContinue\u201d to proceed forward accepting the Facebook\u2019s Pages, Groups and Events Policies.\u00a0<\/span><\/p>\n

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\"Create<\/p>\n

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Step 3 – Profile picture & Cover picture<\/b><\/span><\/p>\n

Now, it’s time to upload the profile and cover pictures for your page. This is an important step because they are the elements that a page visitor notices about your page at first sight. These elements should align with your business and brand because they appear in the search list along with your business name.\u00a0<\/span><\/p>\n

If you wish to include texts in these, make sure that it\u2019s legible; also avoid using an odd colour combination in them. Go for a minimalist, sleek look and use high-resolution photos. If you\u2019re a fairly known brand, then you can use your original brand logo for this.\u00a0 The prime purpose of these pictures is to be recognizable.<\/span><\/p>\n

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\"Facebook-Page-Profile-Picture-&-Cover-Picture\"<\/p>\n

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Take note of the dimensions so that it looks appealing when someone visits your page. It’s\u00a0 170 x 170 pixels on a desktop and 128 x 128 pixels on mobile; also remember to avoid placing details on the image’s corner since Facebook crops it into a circle. Finally, click on \u201cUpload Profile Picture\u201d.\u00a0<\/span><\/p>\n

Similarly, apply the same logic and basic principles while choosing or designing your cover image. Some businesses use a high-resolution photo of their team or storefront,\u00a0 while some use the company slogans or banners so as to portray the personality of their business. There are some who use this space to highlight offers or promotional content. The recommended size for a cover image is 720 x 315 pixels, so try to stick to that for best results. Finally, click on \u201cUpload Cover Photo\u201d.\u00a0<\/span><\/p>\n

Step 4 – Create Username (URL)<\/b><\/span><\/p>\n

The next step is to create your username or the URL. Your username will be used by people to find you on Facebook. Pick a username that’s the same as your business name. It should match your other social media handles as well. Although you can use up to 50 characters, it is preferable to stick to a shorter URL because it\u2019s easier to remember. If the name you wish to have is already taken, try to use a term that is related to your product or industry, else add a related suffix term, or simply use your location as a part of the username. Finally, click on \u201cCreate Username\u201d to confirm, and a box will pop up showing you the links people can use to connect with your business on Facebook and Messenger.<\/span><\/p>\n

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\"Add<\/p>\n

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Usually, Facebook automatically prompts you to change your page URL. In case, if it doesn\u2019t happen, you can change it by accessing the \u201cAbout\u201d section of your profile.<\/span><\/p>\n

Step 5 – Choose your Template or Customize them<\/b><\/span><\/p>\n

All the above-mentioned steps were just the basics. After completing all of them, go to \u201cEdit Page Info\u201d or \u201cSettings\u201d.\u00a0<\/span><\/p>\n

Access the \u201cTemplates and Tabs\u201d feature placed at the left side. Using this, you can set the tabs that you want to display on the sidebar of your page. This could be \u201cReviews\u201d, \u201cOffers\u201d, and so on. There are templates available for different types of business categories like shops, restaurants, service businesses, and more.\u00a0 These templates are predesigned based on the type of business by using various different tabs in the order of relevance. You can also customize these templates by adding or removing tabs from the default ones.<\/span><\/p>\n

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\"Templates<\/p>\n

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Also, make sure that you only use tabs that are required. Keeping too many tabs might excite viewers but doesn\u2019t serve the purpose if it\u2019s broken. For example, using an \u201cInstagram\u201d tab without having an Instagram business page is pointless.\u00a0\u00a0<\/span><\/p>\n

Step 6 – Additional Information<\/b><\/span><\/p>\n

The next important step is to give additional information about your business. You might leave it incomplete, or think of doing it later. But it’s something that people look for after landing on your page, so updating your page with these is a necessity. Lack of information could create ambiguity in people\u2019s minds and further lead your potential customer to your competitor\u2019s page just because they took the effort to write down all the additional information. So, take time and carefully fill in all the fields.<\/span><\/p>\n

For this, go to the \u201cEdit Page Info\u201d on the top panel\/menu. You can edit all the contact information (email, phone number), working hours and location here. Meanwhile, ensure that the location specified links to your business in Google Maps. Write a crisp and brief business description by limiting it to a couple of sentences (maximum of 255 characters). You can also add your Impressum (a legally-mandated statement of the ownership and authorship), price range, and privacy policy link if it’s relevant to specify to the public.\u00a0<\/span><\/p>\n

The next important piece of information that you could provide your page\u2019s first-time viewers is your company\u2019s unique story, personality and information about relevant products or services that you offer. Ensure that you don\u2019t simply stuff it with keywords rather than telling your story. You can place this information under the \u201cMore Info\u201d section in the \u201cAbout\u201d tab. You can access this by clicking on \u201cSee More\u201d on the left menu. Further, go to \u201cAbout\u201d and click on \u201cOur Story\u201d. And finally, hit the \u201cPublish\u201d button.\u00a0<\/span><\/p>\n

Step 7 – Add Appropriate Call-to-Action<\/b><\/span><\/p>\n

Adding a relevant CTA button to your Facebook Page can make a huge difference in driving traffic to your website. You can link this button with your appointment-setting software or e-commerce platform. Or if these don\u2019t apply to your business, you can use the button to send traffic to a specific website or landing page. Your CTA can be very basic \u201cSend Message\u201d if that\u2019s what is relevant to your business. If your business is focussed on selling a variety of products, you can set up a Facebook store by clicking on \u201cAdd Shop Section\u201d as well.<\/span><\/p>\n

You can add this functionality to your Facebook page by clicking on \u201c+ Add a Button\u201d which can be seen below the cover picture.\u00a0 Here, you can choose the CTA button which you wish to add on your page and finally confirm.<\/span><\/p>\n

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\"Add<\/p>\n

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Once this is done, your CTA button would appear on the page. Try not to skip this step since relevant CTA\u2019s can drive in more sales, traffic, bookings, or conversion for your business.<\/span><\/p>\n

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\"CTA<\/p>\n

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Step 8 – Use the Services Tab<\/b><\/span><\/p>\n

The Services tabs do not apply to all types of businesses, yet it is an important part to specify for the ones who have it. Completing the fields under this section allows you to highlight your business\u2019 specific offerings in detail.\u00a0<\/span><\/p>\n

In this section, you can specify a particular service along with other related details like price, description, images if it\u2019s applicable to the service that you offer. Use it as a medium to showcase your expertise and inform visitors more about your business. Not just helping the viewers, this practice also helps your Facebook page rank for relevant keywords in Google.<\/span><\/p>\n

Step 9 – Customize Facebook Messenger<\/b><\/span><\/p>\n

One way to stay connected with the page visitors is to automate Messenger for sending customized messages. With this, automated replies, away messages and other greetings can reach your visitors, ensuring that they get the information they need when they try to get in touch with you.<\/span><\/p>\n

If you are a small scale business owner, make sure that you respond to your customers promptly. You can even prepare and keep an answer to frequently asked queries beforehand so that it is easier to manage when a visitor asks.<\/span><\/p>\n

One major reason why you shouldn\u2019t ignore managing your messenger is that customer service and satisfaction is of high importance. Especially on social media, where people expect you to reply ASAP. People appreciate this promptness, further helping in retaining the customers.\u00a0<\/span><\/p>\n

Step 10 – Enable Customer Reviews<\/b><\/span><\/p>\n

Having positive comments or reviews on your page is a brilliant way to showcase what your customers like about your business to the public. It is an additional effort that needs to be put in since it would require you to moderate the unfavourable reviews as well. But putting a little bit of effort to populate proper customer reviews is worth the headache since it can go a long way in helping your business grow. Facebook star ratings show up on both Facebook and Google searches, so now you why these reviews are important.\u00a0<\/span><\/p>\n

Step 11 – Your First Post<\/b><\/span><\/p>\n

There must be something on your page for a page visitor to view before you invite them to visit your page. Offer some valuable content by creating your own post or by sharing relevant content from veteran leaders in your industry. Or this can be an event or a product offer as well.\u00a0<\/span><\/p>\n

The only thing to remember is that whatever you post should make sense to your page visitor. If people can\u2019t relate to the contents you post, it won\u2019t help in contributing to any type of conversion.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

Step 12 – Publish & Invite Audience<\/b><\/span><\/p>\n

After you\u2019re done with all the steps mentioned before, you\u2019re good to go. Now you\u2019ve created a space where your potential customers and fans feel comfortable interacting with you. Finally, hit the \u201cPublish Page\u201d button in the left-hand menu to save. Now your page is live and visible to the public. So start by inviting your existing Facebook friends to view your page and \u201clike\u201d it if possible. You can use your other social media platforms to promote this page as well.\u00a0\u00a0\u00a0<\/span><\/p>\n

Conclusion<\/b><\/span><\/p>\n

Facebook pages are a great place to expand your business.\u00a0 All you need to do is to keep it engaging and active so that you can reach your prospects.\u00a0<\/span><\/p>\n

You can ask your customers to share their honest product\/service review on the Facebook page. This, in turn, enhances the page outlook. Ensure that you present the public with legit and up-to-date information about your brand.\u00a0<\/span><\/p>\n

You can add a pinned post on top of your Facebook business page, just under your cover image. Use this space to place an attention-grabbing post to draw your visitors in and make them stick around.<\/span><\/p>\n

If you think you can do better than the already existing templates, go ahead and customize it by adding new or removing old tabs. You can also connect with other pages by liking them; they don\u2019t have to be your competitors, it can be pages that are relevant to your business.<\/span><\/p>\n

And not to forget about having a check on the page insights. You can create content based on the audience who visits your page. The content that satisfies the page visitors will help your page grow.<\/span><\/p>\n

If you\u2019re still in need of professional help, worry not, we\u2019ve got you covered. Our team of digital marketing experts<\/a> would be glad to help you.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook is now a great platform where businesses thrive. The reason for this is a no-brainer; it has over 2.5 billion global users and any kind of business can find their potential customer there. Facebook also has multiple channels through which businesses can sell. You can use Facebook Groups, Marketplace, Store, or even launch ads […]<\/p>\n","protected":false},"author":7,"featured_media":9085,"comment_status":"closed","ping_status":"open","sticky":false,"template":"wpb-single-post.php","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[34,36,33,62],"tags":[94,244,58,74,313,314,315,292,162,60],"class_list":["post-9079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-marketing","category-digital-transformation","category-social-media-marketing","tag-branding","tag-cta-buttons","tag-digital-marketing","tag-facebook","tag-facebook-business-page","tag-facebook-messenger","tag-facebook-page","tag-facebook-store","tag-social-media","tag-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/posts\/9079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/comments?post=9079"}],"version-history":[{"count":0,"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/posts\/9079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/media\/9085"}],"wp:attachment":[{"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/media?parent=9079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/categories?post=9079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vividreal.co.in\/vividreal\/wp-json\/wp\/v2\/tags?post=9079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}