{"id":9334,"date":"2020-09-07T15:08:05","date_gmt":"2020-09-07T09:38:05","guid":{"rendered":"https:\/\/vividreal.co.in\/vividreal\/?p=9334"},"modified":"2020-09-07T15:08:05","modified_gmt":"2020-09-07T09:38:05","slug":"how-to-set-up-google-analytics-in-shopify-and-pull-transactions-to-google-ads","status":"publish","type":"post","link":"https:\/\/vividreal.co.in\/vividreal\/how-to-set-up-google-analytics-in-shopify-and-pull-transactions-to-google-ads\/","title":{"rendered":"How to Set Up Google Analytics in Shopify and Pull Transactions to Google Ads?"},"content":{"rendered":"

Are you someone who wants to run Google Ads for your Shopify store?\u00a0 Do you feel unsure about how to implement conversion tracking? Then you\u2019ve come to the right place. Google Analytics when combined with Google Ads, has a tremendous potential to boost your Shopify store conversions. Linking both Google Analytics and Google Ads will help you track what your prospects do after interacting with your ads. In this article, we\u2019ll tell you how to set up Google Analytics for your Shopify store and effectively pull transactions to Google Ads. Read on to find it out!<\/span><\/p>\n

Before we start, if you still find it difficult to set up Google Analytics for your Shopify store and pull transactions to Google Ads, even after reading this detailed article, worry not, we\u2019ve got you covered! We\u2019ve got a team of digital marketing experts<\/a> to help you out. Feel free to connect with us.<\/span><\/p>\n

How to Set Up Google Analytics in Shopify?<\/b><\/span><\/p>\n

Step 1: Google Analytics Account + Check Whether Google Analytics was Installed Previously<\/b><\/span><\/p>\n

The first thing you\u2019ll need is a Google account that is signed up with Google Analytics. But, before you set up Google Analytics on your store, ensure that you haven\u2019t done this step in the past. This is an important step because multiple setups can result in inaccurate data.\u00a0\u00a0<\/span><\/p>\n

For that, go to your Shopify admin, and click on\u00a0 <\/span>Online store > Preferences.<\/span><\/i> Now, ensure that there is no code placed at the textbox that comes under Google Analytics. But if there is a piece of code already placed inside the field, it simply means that you\u2019ve already enabled Google Analytics in your store.\u00a0\u00a0<\/span>Otherwise, click on <\/span>Themes > Actions > Edit code<\/span><\/i>, and go to the Layout<\/span> section to find <\/span>\u00a0{\/} theme.liquid<\/span><\/i> to check if you\u2019ve enabled Google Analytics previously. In the theme.liquid section, look for the tags<\/span> ga.js, dc.js, gtag.js, or analytics.js <\/span>which indicate Google Analytics tracking tags. The presence of these tags also indicates that you have Google Analytics enabled already. <\/span><\/p>\n

Step 2: Setting Up Google Analytics + Some Best Practices<\/b><\/span><\/p>\n

The Google Analytics Setup<\/b><\/span><\/p>\n

Start by signing on to Google Analytics. Choose your account if it has been already created or simply click on <\/span>Add account <\/span><\/i>to create a new one. Now, choose your website and submit related information. Click on <\/span>Get Tracking ID <\/span><\/i>and accept the terms of service. Further, copy the Tracking ID to the clipboard, you\u2019ll need this to paste in Shopify. For that, open your Shopify <\/span>Admin<\/span><\/i> and go to <\/span>Online store > Preferences<\/span><\/i>. Finally, paste it on the field provided under the <\/span>Google Analytics<\/span><\/i> section.\u00a0<\/span><\/p>\n

Best Practices<\/b><\/span><\/p>\n