{"id":3271,"date":"2018-09-18T10:07:10","date_gmt":"2018-09-18T04:37:10","guid":{"rendered":"https:\/\/vividreal.co.in\/vividreal1.0\/?p=2905"},"modified":"2020-06-15T17:24:00","modified_gmt":"2020-06-15T11:54:00","slug":"how-micro-moments-can-create-huge-opportunities-for-your-business","status":"publish","type":"post","link":"https:\/\/vividreal.co.in\/vividreal1.0\/how-micro-moments-can-create-huge-opportunities-for-your-business\/","title":{"rendered":"How Micro Moments Can Create Huge Opportunities for Your Business"},"content":{"rendered":"

Do you remember the last time you used your phone to look up information or suggestions? Of course, you do! It might have been seconds ago or maybe you are doing it right this moment!<\/span><\/p>\n

Using the internet for guidance has become a part of our daily life. May it be on a product we want to purchase or a recipe we want to cook up or just a place we want to visit \u2013 we direct all our queries to the all-knowing internet. This is why consumers are more well-informed than ever before.<\/span><\/p>\n

To a great extent, the credit goes to the smart devices and search engines. As devices become handier and as search engines become more precise, it has become easier for us to turn to the internet for counsel. This is exactly where the notion of \u2018micro-moments\u2019 comes in.<\/span><\/p>\n

Before we move on, if you need any kind of help with your digital marketing campaigns, you should definitely reach out to us. <\/span>Check out our team<\/span><\/a>. Let\u2019s talk.<\/span><\/p>\n

What are Micro Moments?<\/b><\/span><\/p>\n

Introduced by Google, micro-moments refer to those specific, active moments in which consumers seek information to make their decisions. As Alexander Bickov puts it: \u201cthe main philosophy behind these moments is that consumers reflexively turn to a device to fulfill their needs \u2013 to compare prices, to decide what movie to watch, to read the news\u201d \u00a0<\/span><\/p>\n

Google focuses on 4 basic micro-moments:<\/span><\/p>\n

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  1. \u201cI-Want-to-Know\u201d Moments:<\/b><\/span> Here consumers are looking for specific information. The responses they get to their queries will determine the decisions they take.<\/span><\/li>\n
  2. \u201cI-Want-to-Go\u201d Moments:<\/b><\/span> These moments are more geographically oriented. Consumers\u2019 focus in more on the \u201cwhere\u201d than on the \u201cwhat\u201d. Here they are looking for concrete directions, maps, and local search results.<\/span><\/li>\n
  3. \u201cI-Want-to-Do\u201d Moments:<\/b><\/span> This is the moment where consumers seek practical information regarding a product or tasks. When consumers search for tips, recipes, tutorials, and how-to videos, they are engaging in an \u201cI-want-to-do\u201d moment.<\/span><\/li>\n
  4. \u201cI-Want-to-Buy\u201d Moments:<\/b><\/span> This is the moment where the information collected from the previous moments finally concludes into a conversion. The consumer is now well informed. Their preferences are set and they are ready to make a purchase.<\/span><\/li>\n<\/ol>\n

    As a brand, you can identify micro-moments unique to your own your target consumers.<\/span><\/p>\n

    For example, the patrons of the beauty industry can have their own micro-moments like \u2013 exploring various products, comparing them by their price, formula, and reviews, purchasing the product, and then looking up directions to use the product.<\/span><\/p>\n

    How to Use Micro Moments for Your Business<\/b><\/span><\/p>\n

    From the first search to the final purchase, every moment a consumer interacts with your product is valuable. Purchasing your product or services is only the end goal. There are multiple moments that lead to that a consumer to that goal and you must skillfully guide them through these moments.<\/span><\/p>\n

    The following are some quick essential tips you should follow to capitalize on every micro-moment:<\/span><\/p>\n